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Start with the audience, the problem, and the result you need.

Share what you know about the opportunity, the people it serves, and what already exists. IDLRS can help turn that starting point into a focused first release.

Tell us what you are building

We work with brands, creators, media teams, and specialist communities on owned platforms, marketplaces, directories, comparison tools, and launch websites. A short, specific brief is enough to begin.

Nothing is sent automatically. Your email app opens with the brief for you to review.

hello@idlrs.com
Reply target: 2 business days
Remote-first platform studio

Helpful details to include.

  • Who is the audience, and what should they be able to do on the platform?
  • What already exists: a following, community, content library, inventory, data, partnerships, or an early product?
  • What should the first launch prove commercially?
  • Which action matters most: joining, contributing, booking, buying, enquiring, comparing, or visiting a partner?

Need more context?

See the products and process before you send the brief.

Review live IDLRS platforms or follow the four decisions used to move a platform from proposition to launch.