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Work

Three live platforms built around specific audience needs.

IDLRS owns and develops products in Moroccan travel, property discovery, and currency comparison. Each one turns specialist content or data into a direct customer journey.

Selected work

See what each product helps its audience accomplish.

Each screenshot comes from a live homepage. The notes explain the audience task, the product choice, and the commercial action available to the visitor.

InMedina homepage with a Moroccan riad search hero.InMedinaReal Estate InMedina homepage with property search filters and a riad feature image.Real Estate InMedinaForexConvert homepage with benchmark exchange rate and provider quote comparison tools.ForexConvert
Travel and hospitality

InMedina

Brings riads, vacation rentals, excursions, experiences, airport services, and destination guides into one Morocco planning platform.

The homepage begins with destination search, then connects selected stays and travel services to direct booking enquiries.

Travel planning and direct enquiries
Real estate vertical

Real Estate InMedina

Organises Moroccan riads, villas, retreats, and restoration opportunities alongside practical guidance for international buyers.

Property filters lead into selected listings, restoration advice, local expertise, and consultation with the team behind the platform.

Property discovery and consultation
Finance comparison

ForexConvert

Places the mid-market exchange rate beside provider estimates, recent trends, and source methodology for more than 30 currencies.

Users can check the benchmark and understand a provider quote before following a link to send money.

Rate checks and provider comparison
Read the product lessons behind the live work

What these products show in practice.

  • The opening screen can begin the task immediately with a destination search, property filters, or a currency calculator.
  • Evidence works hardest beside the relevant action: local expertise near a property enquiry, methodology near an exchange rate, and photography near travel search.
  • Structured inventory and benchmark data give visitors enough context to narrow their options and choose a sensible next step.
Explore the services behind an owned platform launch

Apply the thinking

Build the next platform around a real audience need.

Share the audience, opportunity, and commercial action you want the first release to support.

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