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Work

Live vertical products with useful first-screen jobs.

IDLRS work is anchored in product surfaces that visitors can use immediately: riad discovery, Moroccan property search, and benchmark FX comparison.

Selected work

A practical portfolio of searchable, comparable, trust-led products.

The screenshots below were captured from the live homepages and show the core product promise each surface needs to make clear.

InMedina homepage with a Moroccan riad search hero.InMedinaReal Estate InMedina homepage with property search filters and a riad feature image.Real Estate InMedinaForexConvert homepage with benchmark exchange rate and provider quote comparison tools.ForexConvert
Travel and hospitality

InMedina

A Morocco travel platform for authentic riads, vacation rentals, rooms, excursions, experiences, fast-track services, and destination content.

The homepage makes the core action obvious: choose a destination, search available stays, and move into curated offers.

Riad and experience discovery
Real estate vertical

Real Estate InMedina

A curated Moroccan property surface for riads, villas, retreats, restoration opportunities, buyer guidance, and renovation consultation.

The product connects search filters, featured properties, hospitality heritage, and full-service guidance in one decision path.

Property search and consultation
Finance comparison

ForexConvert

A benchmark currency converter that helps users compare mid-market FX rates, provider payout estimates, recent trends, and methodology.

Trust comes from showing the benchmark, the provider gap, the rate trend, and the source framework before sending users onward.

Benchmark and provider comparison

What the work has taught IDLRS.

  • A vertical homepage has to show the action immediately: search stays, filter homes, or compare an exchange-rate quote.
  • Credibility content works best when it is close to the decision: heritage beside property enquiries, methodology beside FX rates, and photography beside travel search.
  • The strongest product surfaces make complexity feel navigable: curated inventory, clean filters, benchmark data, and clear next steps.